I created this logo for a an organic cotton candy company. Initially, when I first heard that they did organic cotton candy I knew we had to include a cotton candy image in the logo, because their name "Endless Events" doesn't reference the cotton candy. 

They referenced the words "magical" and "watercolor" and wanted me to include an infinity sign, stars, glitter and cotton candy in the design. It sounded like it was going to be a complex design but with time and communication back and forth, we managed to maintain a clean modern look with all of that included.