Down to Earth
I developed this tea brand based simply off my love of packaging. After designing packaging for LED lightbulbs and supplements, I found I had the urge to create packaging that was bold and fun. Before I even thought of a name for the brand, I designed the first 4 patterns for tea boxes, bags and tins. After the patterns were made I thought about a name and I designed the logo. For me, the phrase "Down to Earth" is a play on words. It hints at where tea comes from - the earth. I'm looking forward to designing more patterns and adding more product to the tea line.